Aug 16, 2012

what is a blog?

Recently a few people have asked me about blogging.

Trying to describe "what a blog is" or about a "blog post" cannot be achieved in just a few sentences, so the following - mostly from Wikipedia - will be of help to those that have little knowledge of blogging!

A blog (a combination of the term web log) is a discussion or information site published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first.

Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often were themed on a single subject.

blogs can be about whats on in your local area ...

a blog can be about where you go for a drive or a picnic, other people are always looking for new places to see!

or about anything you have an interest in ...

Blog can also be used as a verb, meaning to maintain or add content to a blog.

Blogging can be seen as a form of social networking. Indeed, bloggers do not only produce content to post on their blogs but also build social relations with their readers and other bloggers.

Many blogs provide commentary on a particular subject; others function as more personal online diaries; (An online diary is a personal diary or journal that is published on the World Wide Web on a personal website or a diary-hosting website.) yet still others function more as online brand advertising (Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.) of a particular individual or company.

you can have blogs about travel, where you have been, complete with images ...

More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing proportion of blog traffic.

The rise of Twitter and other "microblogging" (see below) systems helps integrate MABs and single-author blogs into societal newstreams.

In education blogs can be used as instructional resources. These blogs are referred to as an Edublog.

you can find many blogs about cooking too ....

A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or "vlogs"), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very short posts.

As of February 2011, there were over 156 million public blogs in existence.

You can follow where your readers are from, how often they 'visit your pages', what pages are more popular and readers can also become a 'follower' of your blog.  This can be done in many ways ... but by having followers, its also shows how popular your blog or that particular topic is.

on my stats for today, you can see I have had 1,020 people viewing my blog in the past 24 hours, but in the 5 years I have had this particular blog running there have been nearly 500,000 visits.

people can leave comments. On some posts there can be up to 30 comments!


Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links". These small messages are sometimes called microposts.

As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." Commercial microblogs also exist, to promote websites, services and/or products, and to promote collaboration within an organization.

Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or alternative ways of publishing entries besides the web-based interface. These may include text messaging, instant messaging, E-mail, digital audio or digital video.

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written..... as in Personal blogs or Corporate and organizational blogs.

Blogging is a very powerful marketing tool, more so in Asia than here in Australia. Hopefully it will become more so in Australia in the next few years ... if used wisely.

When in Singapore we received invites on a daily basis to visit a restaurant or cafe, an opening of a new gallery, annual festivals, the Grand Prix, many tourist attractions, markets, hotels, garden shows etc ... all hoping that we would do a blog post on their establishment or event. It is a win win situation for all concerned.  But we are careful of what we accept as we need to be considerate of our many readers.

Many of my blogging friends received trips to Thailand, Malaysia, New York and elsewhere, whereby they were expected to do at least one blog post on their very popular travel blogs.

We have two 'personal' blogs and use BLOGGER to publish both. There are others to use such as WordPress, but if you want to start blogging, then you must use what you feel comfortable with.

our two blogs are:

Living in Regional Victoria

Living in Singapore.


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